When was the last time you handed out your business card? Was it never, last year, last month, last week or yesterday? A growing number of businesses have abandoned the relative importance of business cards in their marketing and sales efforts. Why? Mainly because these businesses they are too busy with other marketing ideas, such as social media and the internet, so they think that these actions would give them wider market exposure. You only have to think about the customers you might lose by not giving them your business card. Sometimes it might happen that the contact person you handed out your card is not your immediate customer; on the other hand, he can become a future patron. Moreover, it might occur that someone in that contact person's circle of friends might be of need for your services immediately (personal networking cards).
For a long period of time, all types of businesses (small, medium and large) depended on business card in order to introduce them to the public. Althought they are sometimes seen as traditional and old, business cards are still one of the most important elements to include in a company’s marketing campaign. You should always keep in mind that, in nowadays, business cards can be customized to be seen as more innovative and modern.